Changes are in store for small business in 2024. SMB owners can compete by implementing artificial intelligence in their operation and sharpening their digital marketing skills. — Getty Images/Eva Katalin From technological advancements to shifts in consumer and employee demand, small businesses must continuously adapt to market changes. With 2023 […]

The university phase of life is a breeding ground for creativity, innovation, and entrepreneurship. With the increasing accessibility of digital resources and the dynamic environment of a university, students are uniquely positioned to launch successful businesses. This article delves into various small business ideas that university students can start, each […]

A good marketing campaign not only catches its audience’s attention but promotes discussion and encourages participation beyond just watching an ad. — Getty Images/Xavier Lorenzo Memorable marketing campaigns can leave you singing a catchy jingle, knowing every word of a humorous ad, or even participating in a brand’s campaign on […]

Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming. Here are a few ideas to help you pull together an effective strategy for your online marketing activities. 1. Assess and Strategize […]