Selling products people want, enjoy, and recommend is a crucial part of ecommerce success. But it’s only one piece of the puzzle, because to sell those products, people first need to know they exist. “Build it and they will come” isn’t a viable way to run a business. The world […]
Digital Marketing
As a marketer, your goal is to grow brand awareness and sales, while keeping customer acquisition costs low. DTC marketing is a superb way to do that. While partnering with big retailers has its benefits, DTC brands experience several advantages by owning their own marketing channels: More control over product […]
Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area. To better reach local customers for your store, restaurant or other locally focused business, […]
To put your Facebook marketing into action, you’ll need a business Page and a Facebook ad account. The first gives you a public-facing location, forming the focus of all your activities. Here’s ours: A Facebook ad account via Meta Ads Manager allows you to create and position campaigns to raise […]
Adobe Stock Digital marketing is the cornerstone of marketing in the 21st century. As social media evolves, search engines become smarter, and the internet becomes more integrated into our daily lives, it is crucial for businesses to stay on top of the hottest digital marketing trends. “Marketing is largely a […]
Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming. Here are a 10 ideas to help you pull together an effective strategy for your online marketing activities. 1. Assess and Strategize […]
The ever-changing and evolving self-marketing best practices arena continues to change at the speed of light. New platforms, media, apps, sites, and ideas emerge daily and are coming and going at a rapid pace. Being and staying informed but not getting sidetracked or distracted from your plan can be challenging. There […]
Have you ever wondered how small digital marketing strategy hacks can significantly impact your business’s online success? When was the last time you evaluated your website from the perspective of a customer or secret-shopped your own eCommerce site? Too often, companies implement a website, software solution, or new program and […]
As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, Global Industry Analysts Inc. (GIA) […]
Illinois, United States, December 19, 2023 Marketing does not have to be expensive. You do not have to spend thousands of bucks on marketing campaigns if only you approach creatively advertising your business like a professional digital agency. Just think about how you were introduced to your favorite caf, restaurant, […]
