Do you think you can bypass digital marketing in today’s business landscape? Semrush has put together some statistics on digital advertising. There are 5.56 billion mobile phone subscribers across the globe. That means mistakes like neglecting mobile optimization and not having a clear strategy can cost you big profits. Watch out […]
Digital Marketing
Changes are in store for small business in 2024. SMB owners can compete by implementing artificial intelligence in their operation and sharpening their digital marketing skills. — Getty Images/Eva Katalin From technological advancements to shifts in consumer and employee demand, small businesses must continuously adapt to market changes. With 2023 […]
Want to attract shoppers to an ecommerce site in January 2024? Consider producing helpful, informational, or entertaining content around “national days,” promotional calendars, or product innovation. Content marketing is creating or curating content, publishing it, and promoting it to bolster search engine optimization and email and social media marketing. It […]
The university phase of life is a breeding ground for creativity, innovation, and entrepreneurship. With the increasing accessibility of digital resources and the dynamic environment of a university, students are uniquely positioned to launch successful businesses. This article delves into various small business ideas that university students can start, each […]
Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for 2023 that can help small businesses grow their customer base […]
As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is […]
As the world evolves and becomes more connected, starting an online business has become a viable idea, especially for those who prefer to work remotely and spend more time with family and friends. The digital landscape provides limitless resources needed to conveniently launch an online business and reach your target […]
If you’re too busy with the demands of daily life, podcasts are great resources to get your fill of the latest marketing trends, insights, and tips. Besides, you can listen to podcasts just about anywhere — while commuting, working out at the gym, or even during work. With tons of […]
A good marketing campaign not only catches its audience’s attention but promotes discussion and encourages participation beyond just watching an ad. — Getty Images/Xavier Lorenzo Memorable marketing campaigns can leave you singing a catchy jingle, knowing every word of a humorous ad, or even participating in a brand’s campaign on […]
For businesses looking to succeed in today’s fast-paced digital environment, being ahead of the curve in marketing is crucial. The need to grasp digital marketing has arisen as a result of customers spending more time online than ever before. The top digital marketing tactics to aid firms in succeeding online […]
