Small businesses caught in the crosshairs of competition must harness the right marketing resources to survive and thrive. Vital to this survival kit are marketing materials. They amplify brand presence, animate customer interaction, and bolster sales. They are the silent but persuasive advocates of your enterprise. This article uncovers more […]
Digital Marketing
Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach […]
Wondering how advertising can help your business? Looking for more organic traffic and/or a boost to your marketing efforts? Any comprehensive digital marketing strategy needs to include a mix of earned, paid, and owned media. They are interrelated and overlap but are different. The experts who put together media strategies […]
China’s marketing landscape is rapidly evolving and shaping global industry trends. This article explores the unique strategies being adopted in China, including live-streaming e-commerce and social e-commerce. By analyzing these trends and their impact on consumer behavior and brand-customer interactions, we provide valuable insights for marketers navigating this new terrain. […]
Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t […]
As technology continues to progress at a rapid pace, companies rely more on digital marketing to stay competitive. However, some strategies become ineffective over time as updates are continuously developed to suit the constantly evolving digital landscape. In turn, this may affect the return on investment (ROI) of businesses that […]
We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. But don’t worry! All you need is a bit of help to kick your marketing strategy back on track. And guess what? […]
Continuing the story from part one, which included a round-up of DocuSign, Google Drive, and JupyterLab – to name just a few highlights – it’s time to complete our alphabetical tour of the business software scene, to generate a tech snapshot of where things stand heading into 2023. To understand […]
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis, LISI’s COO and CMBDO, takes the lead and is joined […]
(Impression credit rating: StartupStockPhotos / Pixabay)Electronic marketing and advertising is an at any time transforming and evolving landscape. The previous two several years have showed us how speedily it can evolve. Although we have found numerous new internet marketing trends, it may well not be feasible to undertake all these […]
