Selling products people want, enjoy, and recommend is a crucial part of ecommerce success. But it’s only one piece of the puzzle, because to sell those products, people first need to know they exist. “Build it and they will come” isn’t a viable way to run a business. The world […]
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Technology designed to help people with diabetes manage their blood sugar has joined the wearables trend of watches, bracelets and rings that collect personal health data. But researchers say the devices might provide minimal benefit to healthy people using them to get minute-by-minute readings on their glucose levels. Continuous glucose monitors (CGMs) […]
Motorola’s roll-up smartphone concept intrigued visitors to MWC 2024. Motorola’s roll-up smartphone concept intrigued visitors to MWC 2024. |Image: Courtesy of Lenovo Each year, the Mobile World Congress in Barcelona provides an opportunity to discover the very best in new connected devices. This 2024 edition was no exception, with […]
When it’s time to factory reset a computer, you’ve probably exhausted all your other reboot and repair options. After all, performing on a full-on factory reset isn’t exactly fun, but sometimes it’s the only thing that will get a laptop or desktop back in working order. If you’re the proud […]
As a marketer, your goal is to grow brand awareness and sales, while keeping customer acquisition costs low. DTC marketing is a superb way to do that. While partnering with big retailers has its benefits, DTC brands experience several advantages by owning their own marketing channels: More control over product […]
First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. Make a bad impression and you might lose a sale. Make a great one and you could gain a loyal customer for life. Often a website homepage is one of the first […]
Staying in touch with current trends in software development is very important for several reasons in today’s time. These software trends allow developers to have a competitive attitude in an industry where innovation is key and for people to understand the latest technologies and methodologies, which gives more confidence to […]
While the climate tech sector booms, there’s one area that’s often overlooked: the storytelling technologies and tools to help people grasp the enormity of challenges ahead — after all, even after the warmest year on record, a narrative can make all the difference when it comes to action. The Power […]
To put your Facebook marketing into action, you’ll need a business Page and a Facebook ad account. The first gives you a public-facing location, forming the focus of all your activities. Here’s ours: A Facebook ad account via Meta Ads Manager allows you to create and position campaigns to raise […]
Credit: CC0 Public Domain Financial technology (FinTech)—innovation in the delivery of financial services and products—has grown in popularity, expanding access to finance for millions of people. But while promoting inclusive finance to accelerate economic growth and financial sustainability is considered a good idea, there are challenges to balancing the socioeconomic […]
