Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are tons of different small business advertising ideas for each company […]

Every business, no matter its size or industry, yearns to make a striking impression in a competitive marketplace. To achieve this, they invest significantly in branding, hoping to carve out a unique identity and secure a differentiated position. However, the costs associated with branding can often be prohibitive, especially for […]

Local SEO leverages search engine optimization tools to make your business stand out in map- and location-based searches, allowing customers in your area to more easily find you. — Getty Images/Chainarong Prasertthai With the rise in map-based searches, local search engine optimization (SEO) presents an opportunity for small businesses to […]

Successful bar marketing is about much more than merely opening your doors and hoping customers wander in. It requires strategic planning, inventive initiatives, and a keen understanding of your target clientele. We’ve compiled a robust list of actionable bar marketing strategies that small business owners can employ to entice customers, […]

We Reveal Our Best Online Marketing Strategies for Small Business Since Source Local Media was formed in early 2011, one of the core values of the company has been to willingly share best practices, including our best online marketing strategies for small business. The average small business spends 8.11% of […]