Journey, Automotive, Hospitality Chief Advertising Officer

HAMPTON ROADS, VA, July 12, 2022 (GLOBE NEWSWIRE) — Angela Composto, a longtime advertising and marketing management govt who has delivered world-class insights to such well-known hospitality and automotive manufacturers akin to The Ritz-Carlton Yacht Assortment, Ryder System, Inc., and JM Household Enterprises Inc., is now accessible to ship related outcomes for mid-market companies as a member of Chief Outsiders, it was introduced.

Composto has joined the workforce of greater than 110 fractional, on-demand Chief Advertising Officers (CMOs) at Chief Outsiders, and is accessible for engagements with the businesses that comprise its shopper base.

Composto, a strategic advertising and marketing govt with sturdy management, analytical, and interpersonal expertise, has had a hand in constructing international B2B and B2C companies from startup to maturity.

Composto’s broad insights as SVP of Gross sales and Advertising for The Ritz-Carlton Yacht Assortment efficiently positioned the corporate to enter the brand new yacht cruise house for Marriott® Worldwide, Inc. There, she launched the corporate’s advertising and marketing and gross sales distribution channels; together with model positioning, digital advertising and marketing, public relations, communications, visitor contact middle, and participation within the Marriott Bonvoy® loyalty program. The outcomes of which included exceeding income and progress projections by double digits within the first 12 months of operation.

In earlier govt advertising and marketing management roles, Composto’s holistic strategy to model consciousness and income progress met with vital success. Driving growth of services and products, in addition to leveraging buyer insights to drive advertising and marketing technique, Composto has persistently delivered on constructing cross-functional advertising and marketing groups, incremental model income and elevated gross sales.

“With the soul of a get-it-done entrepreneur, Angela works collaboratively to drive outcomes by means of a customer-first lens, leading to fixing challenges and alternatives by means of teamwork,” stated Clay Spitz, Managing Associate, Chief Outsiders. 

Composto earned her Bachelors in Worldwide Enterprise at Hofstra College.

About Chief Outsiders

Chief Outsiders is the main Fractional CMO agency that helps CEOs speed up progress by means of the event and disciplined execution of well-crafted progress plans. The agency has greater than 110 part-time, or fractional, Chief Advertising Officers (CMOs) engaged from coast-to-coast. In contrast to conventional advertising and marketing and administration consulting corporations, every CMO has held the place of VP Advertising or increased at a number of working firms, together with many Fortune 500 corporations. Chief Outsiders CMOs have served on the manager workforce of greater than 1,400 shopper firms, driving progress technique and execution plans by providing immediate entry to expertise with extremely personalized and versatile engagements.

Due to its market-based progress plans, high quality of management, and skilled workforce, Chief Outsiders has been acknowledged for the previous eight years by Inc. Journal as one of many 5,000 quickest rising privately held firms within the US, and was acknowledged in 2019 as a Forbes Small Large. Chief Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Development Gears: Utilizing a Market-Based mostly Framework to Drive Enterprise Success,” an Amazon #1 best-seller for enterprise homeowners and CEOs. For added details about the businesses who belief Chief Outsiders as their premier supply for enterprise progress acceleration, click on right here.

  • Angela Composto, CMO, Chief Outsiders

        

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