Selling products people want, enjoy, and recommend is a crucial part of ecommerce success. But it’s only one piece of the puzzle, because to sell those products, people first need to know they exist. “Build it and they will come” isn’t a viable way to run a business. The world […]
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As a marketer, your goal is to grow brand awareness and sales, while keeping customer acquisition costs low. DTC marketing is a superb way to do that. While partnering with big retailers has its benefits, DTC brands experience several advantages by owning their own marketing channels: More control over product […]
First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. Make a bad impression and you might lose a sale. Make a great one and you could gain a loyal customer for life. Often a website homepage is one of the first […]
Rollable and bendable displays have captured the attention of the tech world in the last couple of years, primarily implemented in the foldable phones and rollable TVs released by mainstream consumer electronics giants like Samsung and LG. Now, Motorola wants to bring a bendable smartphone right onto your wrist. Truly […]
Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area. To better reach local customers for your store, restaurant or other locally focused business, […]
While the climate tech sector booms, there’s one area that’s often overlooked: the storytelling technologies and tools to help people grasp the enormity of challenges ahead — after all, even after the warmest year on record, a narrative can make all the difference when it comes to action. The Power […]
Credit: CC0 Public Domain Financial technology (FinTech)—innovation in the delivery of financial services and products—has grown in popularity, expanding access to finance for millions of people. But while promoting inclusive finance to accelerate economic growth and financial sustainability is considered a good idea, there are challenges to balancing the socioeconomic […]
Nearly everyone could benefit from a little extra income, but sometimes saving extra money and having a full-time job aren’t enough. Good side hustles build recurring revenue streams that go a long way in earning extra income. Side hustlers come from diverse backgrounds and sell a wide range of products. […]
Combined Company Provides Industry Leading Capabilities Across Top Priority Areas of the Department of Defense and Intelligence Community Including Space, Counter-Unmanned Autonomous Systems, Electronic Warfare, Cyber & Artificial Intelligence Approaching $1B in Revenue and 2,400 Employees ARLINGTON, Va., Feb. 13, 2024 /PRNewswire/ — BlueHalo, the company transforming the future of global […]
It’s been 10 years today since Google, and the subsidiary it spun up when it owned Motorola, created Project Ara with the goal of making modular smartphones a reality. That idea died. The concept of Project Ara was rather simple as an elevator pitch: it consisted of a skeleton phone […]
