A good marketing campaign not only catches its audience’s attention but promotes discussion and encourages participation beyond just watching an ad. — Getty Images/Xavier Lorenzo Memorable marketing campaigns can leave you singing a catchy jingle, knowing every word of a humorous ad, or even participating in a brand’s campaign on […]

Local SEO leverages search engine optimization tools to make your business stand out in map- and location-based searches, allowing customers in your area to more easily find you. — Getty Images/Chainarong Prasertthai With the rise in map-based searches, local search engine optimization (SEO) presents an opportunity for small businesses to […]

Successful bar marketing is about much more than merely opening your doors and hoping customers wander in. It requires strategic planning, inventive initiatives, and a keen understanding of your target clientele. We’ve compiled a robust list of actionable bar marketing strategies that small business owners can employ to entice customers, […]